Friday, 2 February 2007 1:51 pm
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Google Ad
Systems
Billions of dollars (and euros and yen, too) flow through Google Ad Systems. In this talk, Narayanan Shivakumar, a Google distinguished entrepreneur and director of Google's Seattle-Kirkland R and D center, gives us a peek under the covers and examines how a combination of auction theory, machine learning and large systems can power successful businesses like Adwords and Adsense.




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